Add a Monthly Revenue Stream to Every Property, at Zero Cost to You
Offer Willow as a Free resident financial benefit. Your tenants get bill flexibility. YOU get PAID.
TRUSTED FINANCIAL PLATFORM FOR CONSUMERS
Dollars Paid Every Month
Approved Vendor Bills
Bills Paid Within Days
Trusted Customers
Resident Financial Stress Is a Portfolio Problem
When residents hit a cash flow crunch, between paychecks, after an unexpected expense, before their utility bill is due, the pressure lands on your team too.
Late Payment Risk. Residents facing cash flow gaps are more likely to fall behind on rent.
Resident Dissatisfaction. Financial stress drives complaints, conflict, and disengagement.
Staff Time Lost. Your team spends valuable hours chasing payments and handling billing issues.
Retention Impact. Financially stressed residents are more likely to leave at renewable.
Willow addresses all four, without adding a single task to your team's plate.
What's in It for Your Portfolio?
Property managers who partner with Willow earn monthly recurring revenue based on resident activity, with nothing to manage after setup.
Extra Income
Earn revenue share from every resident transaction
Easily Scalable
Larger portfolios earn more, the model scales with your unit count
Automated Payments
Paid monthly, automatically
Revenue varies by portfolio size and usage. We'll walk you through the exact numbers on your call, most operators are surprised by how quickly it adds up.
How WillowPays Works?
For Your Residents
Bill Submission
Residents submit an eligible bill through the Willow app. Utilities, car payments, childcare, insurance, subscriptions, etc
Same Day Coverage
Willow pays the bill directly on the resident's behalf, typically within one business day.
Simple Repayment
The resident repays Willow in four equal weekly installments. No interest. No credit check. Just a small flat service fee.
For Your Business
No Hassle
Residents self-enroll. No onboarding work for your team.
Simple to Use
No software integration required. Accessible for Non-tech users too.
Added Revenue
You earn revenue share on resident transactions automatically.
Benefits?
Everything Upside. Nothing to Manage.
Additional Monthly Revenue. Earn passive income from resident transactions with no ongoing effort.
A benefit residents actually use. Give your communities a financial tool that makes a real difference at renewable time.
No Software Integration. Nothing to Install, configure, or maintain.
Zero Cost To Your Team.
Residents self-enroll directly through the Willow app.
What You'll Get From A 15 minute
Consultation Call
Revenue model
The exact revenue model for your portfolio size, no guesswork
Clear Answers
Answers to any compliance, liability, or operational questions
walkthrough
A clear picture of how resident enrollment works (and how hands-off it is)
No pressure
No pressure. No commitment. Just clarity on whether it's a fit
ATTENTION: Property managers
Turn Resident Support Into An Additional Revenue Stream
Property managers earn monthly revenue share while providing residents with a valuable financial tool.
Built for Operators Who Manage 50+ Units
If you're responsible for resident experience and NOI, Willow is designed for you.
Multifamily Operators
Property Management Companies
Affordable Housing Providers
Build-to-Rent Communities
Regional Portfolio Owners
Institutional Real Estate Groups
Resident satisfaction drives your retention numbers
What Residents Are Saying About Willow?
My car payment was covered quickly after I uploaded the bill. Split it into 4 payments and barely felt it.
- Anton
No credit check, no hassle. I got approved when bank said NO. WillowPays actually came through.
- Lisa
I used to stress every month trying to time my paycheck with my utility bills. Not anymore.
- Richard
STILL NOT SURE?
Frequently Asked Questions
We understand your concern for your tenants.
Does Willow require any software integration?
No. Willow operates as a standalone app. Residents download it, enroll directly, and Willow handles everything from there. There is nothing to install or configure on your end.
How much staff time is required?
Minimal. Most partners spend less than an hour on initial setup, primarily reviewing the program and deciding how to communicate it to residents. After that, it runs itself.
Is there any cost to the property manager?
None. Willow is completely free to offer. You earn revenue, you don't spend it.
How do residents enroll?
Residents self-enroll through the Willow app using your property's unique partner link or code. The process takes a few minutes and requires no involvement from your team.
How does the revenue-sharing program work?
You earn a share of the service fee paid by residents on each transaction. Revenue is calculated monthly and paid automatically. The full model, including what you can expect based on your unit count and resident adoption rate, is covered on the discovery call.
What bills does Willow cover?
Utilities, car payments, childcare, insurance, medical bills, subscriptions, and more. If it's a recurring or one-time bill with a due date, Willow can likely cover it.
Is Willow a loan product?
No. Willow is a bill payment service, not a loan. There is no interest charged to residents, only a small flat service fee. This distinction matters for compliance purposes, and we're happy to discuss it in detail on your call.
See Whether Willow Is A Fit For Your Portfolio
Schedule a brief call to walk through the revenue model, see how resident enrollment works, and decide if it makes sense for your properties. No pitch. No pressure. Just a straightforward conversation.
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